Joanne Mcdonald Photography

Joanne McDonald (but please call her Jo) is a specialist maternity photographer based in Crewe who knows exactly how to make expectant parents feel seen, comfortable and radiant. As a mum of two, Jo understands how precious the pregnancy months are and approaches each maternity photoshoot with warmth, patience and the eye for the small, meaningful moments that become treasured keepsakes. Her style is natural, emotive and unforced — think candid connection rather than stiff poses. Jo’s aim is to show you how beautiful this season truly is: the way a partner holds a hand on a bump, the quiet, protective presence of older siblings, or the private, joyful breaths you take as you imagine life to come. She keeps shoots relaxed and easygoing so you can focus on each other while she quietly documents the real feelings and tender gestures. How Jo works is simple and client-friendly. You can download her family brochure and choose a date via her online calendar; from there she’ll guide you through prep so you feel confident on the day. Sessions can take place where you feel most at ease — whether that’s a favourite outdoor spot or the comfort of your own home — and Jo brings an unobtrusive, friendly presence so the experience feels more like an afternoon with a thoughtful friend than a formal photoshoot. Clients often tell her she puts them at ease and captures personalities and connection in a way that feels honest and true. The result is a collection of maternity photos that are joyful, emotive and timeless — images you’ll want to display around your home and look back on for years to come. If you’re looking for a Crewe-based maternity photographer who specialises in celebrating pregnancy with warmth, authenticity and gentle direction, Jo is ready to help document this chapter of your family story. Reach out to download the brochure, check availability, and talk through how to create maternity images that feel like you.