Felicity Lass Photography

I’m Felicity and maternity photography is one of my true passions. Based in Cricklewood, I specialise in natural, relaxed maternity photoshoots across North London — capturing the quiet joy, connection and glow of pregnancy in a way that feels effortless and timeless. My approach is simple: keep things calm, keep things real. I prefer gentle, natural poses and soft, flattering light rather than heavily styled or over-posed shots. Sessions can take place in the comfort of your own home where you feel most at ease, or in a beautiful outdoor location for a fresh, atmospheric look. I always tailor each shoot to you — whether that means intimate portraits of you alone, images with your partner, or involving older children who love to be part of the moment. From our first conversation I work to make the process straightforward and enjoyable. You’ll receive a welcome guide and practical tips on what to wear and how to prepare, and I’ll be on hand to offer styling suggestions and location advice. On the day I bring everything I need, work quickly but gently, and focus on creating a relaxed atmosphere so your session becomes a time to celebrate this special chapter rather than another item on the to-do list. With more than a decade photographing families and a background in advertising, I combine a strong eye for light and composition with warm people skills that put even the most camera-shy clients at ease. The result is a collection of maternity photos that feel authentic, emotive and timeless — images you’ll want to display and look back on for years to come. If you’re in Cricklewood, Barnet, Muswell Hill or elsewhere in North London and are thinking about a maternity photoshoot, I’d love to hear from you. We’ll talk through what you want to capture, plan a bespoke session and make sure your photos reflect you exactly as you are right now.