Fulwood-based maternity specialist Jo Boulton creates relaxed, natural maternity photoshoots with gentle direction and studio wardrobe options. Expect intimate, timeless images that celebrate your bump.
Hi — I’m Jo. Based in Fulwood and working from my Preston studio, I specialise in maternity photography that feels relaxed, natural and truly yours. My approach is about more than flattering portraits: it’s about capturing the connection you share with your baby-to-be, the quiet moments, the laughter, and the way this time really felt. I’ve been obsessed with photography since I was a child and trained formally in photography and fine art. After running my business for over a decade and building NOVO photography for newborns and families, I focused deeply on maternity work because I love the gentle, emotional storytelling it allows. That experience means I know how to put you at ease in front of the camera — whether this is your first session or you’ve been photographed before. Sessions are relaxed and lightly directed. I don’t over-pose; instead I offer gentle guidance and prompts so you can breathe, move and find moments that feel natural. Many clients choose to include their partner or other family members and I welcome those connections — they often create the most honest images. In-studio I have a small selection of maternity gowns and simple wardrobe options to help you feel beautiful and confident, but you’re welcome to bring your own clothes too. My style sits between natural lifestyle and a modern editorial edge: soft, timeless imagery with attention to emotion, light and detail. I aim to create a calm atmosphere where nerves melt away — a space for chatting, a cuppa and a few laughs while we capture your bump and this transitional moment in your life. I also offer combined maternity and newborn sessions for clients who want a cohesive story from bump to baby, and I’m happy to advise on timing, styling and what to expect on the day. Serving Fulwood, Preston and across Lancashire, I’m committed to making each maternity photoshoot personal, comfortable and memorable. If you’re looking for a specialist maternity photographer who values atmosphere, authenticity and a modern, timeless finish, I’d love to hear about your vision and help you preserve these moments forever.
Choose the perfect package for your special day
One-hour lifestyle newborn session at home for babies up to 6 weeks old. Delivery of a gallery with at least 50 images and reprint rights.
Destination wedding coverage available; prices start from £1000 (please enquire for full details).
6 hours of coverage (half day) — choose which part of the day you want covered.
10 hours coverage with one photographer. Coverage from wedding morning prep through first dance. Images delivered via online gallery.
10 hours coverage with two photographers. Coverage from wedding morning through first dance. Images delivered via online gallery.
From £3000: 10 hours combined photography & videography with one photographer and one videographer. Full day coverage and images via online gallery.